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Google AdWords is an advertising program that allows you to post advertisements for your website on search engines and other Google affiliated websites. While the idea behind it is good-getting the opportunity to possibly target tens of thousands of potential customers from one dashboard-many people screw this up and end up spending far more than they make from it. This is because these AdWords are Pay per Click-every time anyone clicks on the ad, you pay for it; up to twenty five cents per click, even if the person doesn’t buy anything! There are ways to get targeted traffic for under 25 cents a click, but it takes some education which is why it’s important to invest in a good guide to AdWords; though these tips should at least give you a bit of a grounding to work from.
Content Network: Turn it OFF
The Content Network setting is defaulted to the ON position which means you get a lot more traffic that is curious, but not necessarily committed to buying anything. If you turn it OFF, you get more targeted, interested traffic with a vastly improved chance of buying something from you. If you don’t want to turn it off though, go to Content Bidding where you can find ads for as low as five cents a click; an 80% savings on your pay per click!
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